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FIVE DAILY MONEY HABITS TO HELP YOU FORGE YOUR FIERCE.
Welcome to a Happy, Healthy, and Wealthy New Year, Founder!
Listen up, Founder—if you’re anything like me, you’ve spent the last few weeks mapping out big plans for the one ahead. In the final quarter of last year, I really doubled down on my reading—especially Rachel Rodgers’ work (yep, she’s the powerhouse behind We Should All Be Millionaires), and it was a game-changer. I wrapped up the year by sharing the five money habits I was determined to practice every single day, and now, I’m handing them over to you.
Why now? Because this is the week most people give up on their resolutions—but not you, fierce Founder. You know this is the ideal time to refocus on your goals and commit to making this year your most prosperous yet. How? By mastering Five Financially Fierce Habits, some of which are inspired by the incredible Rachel Rodgers. These habits will help you build a healthy relationship with money and turn financial mastery into a daily ritual.
Your financial situation is a reflection of your habits—yep, I said it! Your current bank account balance is the sum of your past choices. The good news? You can change your circumstances by changing your habits. According to research published in the European Journal of Social Psychology, it takes 66 days to form a new habit—just over two months of consistent effort to make these habits second nature. Imagine where you’ll be 66 days from now—more confident, empowered, and in control of your finances. Then imagine where you’ll be this time next year. Booyah!
So, let’s dive into the Five Financially Fierce Habits that will set you on a course for a profitable 2025. Let’s make this the year you become bolder, braver and more intentional about your money. Your financially fierce future awaits—go get it!
FINANCIALLY FIERCE HABIT #1: LOOK AT YOUR MONEY
Stay connected to your numbers every day. Whether it’s reviewing your bank account, tracking your expenses, or checking your cash flow [in life and business] this daily habit keeps you grounded in your financial reality. Think of it as a morning check-in with your numbers—if you want to build a healthy relationship with money, you need to let it know it’s seen.
Why It Matters: Studies show that people who monitor their finances regularly are more likely to stick to their budget and meet financial goals. This habit creates a sense of control and reduces financial stress.
FINANCIALLY FIERCE HABIT #2: THINK FINANCIALLY FIERCE THOUGHTS
Tap into your 2025 money mantra. What’s the belief that will drive you this year? Is it "I am worthy of wealth"? Or "I take control of my financial destiny"? Mine is, “I’m the Cash Flow Queen!” (CASH = Calm, Assured, Successful, Healthy. Flow = abundance. And “Queen” speaks for itself.) The idea is to choose a mantra that resonates deeply with you and repeat it daily. Your mindset shapes your actions, your actions shape your habits, and your habits shape your outcomes.
Why It Matters: Neuroscience research reveals that positive affirmations activate the reward centers in the brain, helping you stay motivated and focused.
FINANCIALLY FIERCE HABIT #3: DO ONE THING DIFFERENTLY
Change is uncomfortable. So negotiate that deal, automate your bill payments, and drop a dollar a day into your investment account. These small shifts create powerful ripple effects in your financial life. Shake up your approach to money—take a step outside your comfort zone. That’s right: get uncomfortable. Becoming financially fierce isn’t hard work; it’s about daring to do things differently.
Why It Matters: Behavioral economists note that trying new approaches disrupts old patterns and fosters growth. Plus, neuroscience shows that when you learn new habits, you strengthen neural pathways—a phenomenon known as neuroplasticity—making it easier to adopt and sustain positive change.
FINANCIALLY FIERCE HABIT #4: DO ONE MONEY-MAKING ACTIVITY DAILY
Build momentum by taking intentional actions to grow your income. This could be sending a pitch, following up with a lead, creating new content, or collecting on past-due invoices. Focus on one action every day that directly impacts your top and/or bottom line.
Why It Matters: Consistent small steps lead to massive results over time. Research shows that breaking big goals into smaller, actionable steps increases your likelihood of success by up to 42%.
FINANCIALLY FIERCE HABIT #5: DELEGATE ONE TASK DAILY
Remember, time is your most valuable asset. Identify one task that drains your energy or doesn’t align with your strengths and delegate it. Whether it’s hiring a virtual assistant, outsourcing bookkeeping, or leveraging automation tools, freeing up your time lets you focus on what truly matters.
Why It Matters: Delegation is a proven strategy for productivity and financial success. Leaders who delegate effectively earn up to 33% more revenue, according to studies from Harvard Business Review**.
THE BOTTOM LINE IS THIS...
Your financial future starts with today’s habits. These Five Financially Fierce Habits are your blueprint for owning your value, mastering your money, and making 2025 your best year yet. If you want to make these habits stick, remember my go-to formula—See, Know, Do, Make, and Delegate—to keep all five flowing daily.
Start small, track your progress, and watch how these simple shifts transform your financial reality. Your financially fierce future awaits—go claim it!
Until next week, stay focused, fearless, and financially fierce!
Taunya.
*Habit Formation Research:
The assertion that it takes an average of 66 days to form a new habit is based on a study conducted by Phillippa Lally and her team at University College London. Their research, published in the European Journal of Social Psychology, examined how behaviours become automatic and found that, on average, it takes about 66 days for a new behaviour to become a habit. However, the time frame varied among participants, ranging from 18 to 254 days.
Source: University College London
**Delegation and Revenue Statistics:
The statistic that CEOs who excel at delegating generate 33% higher revenue comes from a Gallup study referenced in a Harvard Business School article. The article discusses the importance of effective delegation in management, highlighting that leaders who delegate tasks appropriately empower their teams, boost morale, and increase productivity, all of which contribute to higher revenue generation.
Source: Harvard Business School Online
ABOUT TAUNYA WOODS RICHARDSON
Taunya is well-known for her straight-shooting, bottom-line-building approach to founder finance. As the Founder of Nail The Numbers, she brings 30+ years of experience in entrepreneurship, finance, and neuroeconomics to our mission of strengthening the minds and bottom lines of Founders across North America.
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